I'd like to welcome everyone checking in on this new blog with a personal favorite. You don't always need modern music in a modern spot. Contrasting music and picture is a truly amazing way to captivate your audience. Take this XBOX 360 commercial for example. It's a modern technology company using a ninteen-twenties sounding piece of music to tell a brilliant story.
Agency: McCann Erickson, San Francisco
Music: "Teddy Bear's Picnic" - Sung by Val Rosing with the BBC Dance Orchestra, Words: Jimmy Keneddy, Music: John K Bratton
Tuesday, June 19, 2007
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