Hey personally we think this is great! More bands should be forming partnerships with corporations they are in tune with instead of selling out to whoever pays the most money.
"We feel okay about VWs. Several of us even drive them."
After millions of infuriated Wilco fans around the globe set fire to their copies of Sky Blue Sky and drove their Jettas off cliffs yesterday, Wilco took it upon themselves to explain their recent involvement in a Volkswagen ad campaign.
"With the commercial radio airplay route getting more difficult for many bands," wrote the Chicago sextet on its official website, "we see this as another way to get the music out there."
They continued: "And we feel okay about VWs. Several of us even drive them."
Wilco also clarified remarks made in the Volkswagen press release announcing their licensing deal with the German automobile manufacturer, which claimed this was Wilco's first such licensing deal.
"If you're keeping track, this is not the first time Wilco has licensed a song to or even been involved in a commercial -- most recently a TV spot for Telefonica Mobile in Spain used a Wilco song and some years prior Jeff Tweedy appeared in a campaign for Apple Computer. Wilco have licensed hundreds of songs to television shows and films worldwide... from festival-only indie films to major motion pictures and weekly TV shows."
Read the whole article at Pitchfork
Friday, July 13, 2007
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