ScoutR!

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EMI record label's innovative 'A&R 2.0' website "ScoutR"

LONDON, 12th September 2007 -- EMI’s Angel Music Group has re-launched its label website with specific focus on its role as an online A&R demo submission system. Integral to the label website, the A&R tool, or ‘ScoutR,’ forms part of a fully operational online social network whereby fans can not only upload their demos but also personalise their profile and interact with other members, or scouts. In what it is coining “A&R 2.0,” Angel’s ScoutR represents the next phase in online A&R, designed to create an online community of A&R scouts.

Compelling and dynamic, the site features full artist info with downloadable wallpapers and screensavers, a weekly MD’s update, a live events listing and a detailed staff section, but its key attraction is its A&R talent scouting and demo submission area, ‘ScoutR.’

After submitting their demo to ScoutR, budding musicians are given a rating by other online members, based on the quality of their track, how many times it has been played in full, and how highly ranked the scout is according to the volume of tracks they have listened to. Those whose demos make it onto the Top 10 popularity barometer are guaranteed a listen by the label’s A&R Director and the track of the fortnight will be highlighted on the homepage, with potential plans to release standout tracks as one off singles. It is the ultimate in democratic online A&R.

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