Chris Cunningham & Donna Summer Get Gucci

Director Chris Cunningham (most recognized as the director for many Aphex Twin videos) directed the latest commercial for Gucci's Flora fragrance. David Lynch directed the previous commercial, so he had a lot to live up to and succeeded. Cunningham actually produced and arranged a new version of Donna Summer's "I Feel Love" to accompany his stunning visual. And thankfully, the vocals were done by Summer herself, preserving the essence of the track. The result is beautiful and has become one of my favorite recent commercials. And yes, with commercials as cool as this, the word "favorite" applies!

You can read more about the commercials genesis and production at Dazed Digital.

via /Film