De La Soul + Nike Run

Check out this promo video detailing De La Soul's new Nike Run mix 'Are You In' (you can download it through iTunes). The track's produced by Flosstradamus (the creator of one of my all-time favorite programs FlossyFX!) It comes in the tradition of a great series of mixes, along with Aesop Rock's and LCD Soundsystem's (probably my favorite of the series). Yet another example of promo done right that's both artful and beneficial to the involved parties.

via Discobelle