Tuesday, April 21, 2009

Kidz In The Hall Reebok Campaign



Here's an awesome track by Kidz In The Hall that's also a great tie-in with Footlocker/Reebok Classix (like the Mickey Factz/Honda campaign we posted about). The Kidz In The Hall track, "I Got It Made 09" is a reimagining of Special Ed's single from 1989 (embedded below). The classic '80s track coincides with the style of the Reebok Classix being released. They've all got really slick retro designs and colorways. The only way to download the tracks is with the access code you get after buying the shoes, but it looks like the videos are all being released online as a teaser. It's just great to see these examples of promotions that make sense for the companies as well as the artists. It's a natural fit.



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