Victoria's Secret Ad Featuring Joanna Newsom

via Stereogum

The newest Victoria's Secret ad features Joanna Newsom's "Sprout and the Bean". It's a slightly odd pairing considering Newsom's idiosyncratic approach to music, but it works perfectly with the excerpt that the ad features. Just delicate harp playing amongst a beautiful woman (Miranda Kerr) parading around the woods in Victoria's Secret. According to Stereogum, Lykke Li's music was used in a previous Victoria's Secret ad last September, so it looks like this is a new marketing approach the company is taking. It's individualistic, while still retaining the inherent sexiness needed to push the product.

Here's Newsom's original video for "Sprout and the Bean" from The Milk-Eyed Mender