Honda Insight Ad Campaign

I caught an ad for Honda Insight the other day and the music in it took me aback. It wasn't the usual, driving (no pun intended), car commercial music that I'm used to. It was much more relaxed and inviting. So I went online assuming I'd find it illegally posted on YouTube with a random comment saying what song it was, but was surprised to find a fully fleshed-out part of Honda's site that streamed each commercial and had info on the featured bands. Turns out I saw the "Gig" commercial, with the song "See You on the Moon" by Great Lake Swimmers. Anyway, it's a really intuitively designed site. It's great to see more sites like this being put up by big companies, who wouldn't have shined so much light on featured artists in the past. Another Honda-designed site for their campaign with Mickey Factz comes to mind as a similar example (which we wrote about here).

You can check out the website for the Honda Insight here